In essence, the digital customer journey is the overall customer experience online. It involves creating a detailed map that outlines each step a customer takes, the touchpoints they encounter, and the emotions they experience during their online interactions. It includes stages like awareness, consideration, purchase, post-purchase engagement, and advocacy, encompassing various digital touchpoints.ĭigital customer journey mapping, on the other hand, is a strategic process of visually representing and analyzing the digital customer journey. The digital customer journey is a customer's entire process while interacting with a business or brand online. Enter the superhero cape of digital customer journey mapping, which swoops in to decipher the cryptic language of online behavior.ĭigital customer journey and digital customer journey mapping definitions Understanding your customer is the key to survival in online adventures where you wrestle with clicks and scrolls. Copy link to clipboard Link copied to clipboard
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